Scotland has
120 local
newspapers
The local press
is the UK's most popular
print medium
read by
30 million people
a week
Local newspapers
are more than
twice as trusted
as any other media channel
Which of these are relevant
for knowing about products and services
offered by companies
in your area?
Source: localmediauk.org
Local media is an action medium
Consumers are more than
twice as likely
to act on ads in local media than ads on TV, magazines
or social media platforms