Scotland has

120 local

newspapers

The local press

is the UK's most popular

print medium

read by

30 million people

a week

Local newspapers

are more than

twice as trusted

as any other media channel

Which of these are relevant

for knowing about products and services

offered by companies

in your area?

Source: localmediauk.org

Local media is an action medium

Consumers are more than

twice as likely

to act on ads in local media than ads on TV, magazines

or social media platforms